Visitors to Zoo, Bird Park, Night Safari

In 2004
zoo has an average of 1.5 million visitors,
bird park, 900,000,
and the Night Safari, 850,000.
They bring in an estimated $60 million in revenue

One-time entry fee
Zoo and bird park is $14 for adults and $7 for children
Night Safari, it is $18 for adults and $9 for children

Wildlife Reserves has increased the family membership fees
Friends of the Zoo Friends of the Birds packages from $87 and $81 a year to $100 Friends of Night Safari package $150

New membership package called Wildlife Unlimited
Annual fee of $240, two adults and three children under 12 years old can
get access to all the three attractions any number of times
Target one million members in the next three months

In 2007
Jurong BirdPark 830,000 visitors
Singapore Zoo 1.5 million visitors
Night Safari, 1.1 million

Their combined turnover: $77 million
In 2008, revenue $88 million, profits mgn 20%

Ms Chiang, 57, a former Nominated Member of Parliament and senior vice-president of luxury hotel chain Banyan Tree, is chairwoman of WildLife Reserve Singapore.
Predecessor Robert Kwan
Ms Fanny Lai, group chief executive officer.

Three parks have been venues for about 50 weddings a year for the last three years.

Ms Chiang's vision is for the parks to reach out to couples, elderlys, businessmen etc.

WRS introduced the 3-in-1 Park Hopper ticket, which buys entry to all three parks once within a month at $40 for adults and $20 for children under 13.

'Wildlife Unlimited Plus' family memberships at $430, which will give a family of two adults and three children unlimited entry to all three attractions.
1.8x increase over 4 yrs?